Tag Archive: spa

PR and spa – a true story of failure


Based on a true story. Introduction: a new medical spa without image, clients, a manager, a strategy needs to be promoted.   Chapter 1 Creating a concept by a PR agency. Clarifying aims and a strategy. The chairman of the board acceptance. Chapter 2 Developing a comprehensive plan of PR activities to the end of 2011. Including such things like informative campaign both local and national, activities addressed to selected targets, media plan. Creating the corporate identity based on tradition…