What for is Public Relations? (2)

07.04.2014

Writes true stories which sell.

Prepare

It looks like writing a good novel. Discussions, interviews, completing client’s profile… are a must.  In every story counts #authenticity. So knowing the business and its owner is a crucial condition to build a good story.

#Uniqueness. How many times have you heard: differentiate or die? Good news is that everyone of us is unique. So if a product is ‘boring’, service can be unique.

#Emotion. Stories which can move their listeners have a great chance to succeed.

“People do not buy goods and services. They buy relations, stories and magic.” – Seth Godin

 

Create

There are 3 questions to answer: for #whom is this story?, because it matters how I tell it. What is its #aim, because knowing it will inform me about a level of success during delivering it. And finally #how will I deliver it? And here in 21st c. we have a lot of possibilities. Anyway there are 2 basic tools: word ( e.g. press release) and picture ( e.g. business portfolio).

 

Set free

A good story is like a carrier pigeon – it flies where we want and come back with information which is a profit.

Internet gives a lot of possibilities of spreading information worldwide via social media ( see Facebook). But sometimes we need to spread it in a region, so local media is perfect. More precise we can identify clients, more effective we are. More often counts not a scope, but precision.

So, we deliver a story step by step, because the Roman PR rule says a water drop hollows a stone [not by force, but by falling often]. So it matter to set your story free in time and according to a long PR campaign. Always keep in mind your aim and evaluate. So there is consequence, but on the other hand using information which you get back to make your story more and more attractive. To be continued.

Previous post about PR:

What for is PR (1)

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