Nut difficult to bite

22.11.2012

During my work on a new project I understood that a decision about info in a business card can be like a nut difficult to bite. Especially when there are more than 2 people involved in a discussion. Endless talk?

I hope, no! It is better to separate in advance the merit from individual preferences. De gustibus non disputandum. Anyway, it can be time consuming and do not guarantee a good result.

How to treat it as a challenge and do not let it be a problem? It’s worth knowing what’s essential: first impression, consistency, clear information.

First impression

We can strengthen a good impression choosing a good paper ( e.g.quality, thickness). A decision about choosing horizontal or vertical version should be matched to a graphic design. An element which catches attention, e.g. logotype, must be well prepared and it has to have its place in a company’s tactics. People claim that more than 3 colours used can distract a receiver ( but it’s not about a photo).A business card can even surprise in a nice way our interlocutor thanks to involving senses. So a visit card of a person who works in a sawmill can be rough and a visit card of a florist can smell like a rose.

Constituency

A visit card is another element of a company image and it should be as a puzzle which matches the whole picture. Design, colours, language used should be compatible to different messages send f.ex. from a company’s website, its layout and adverts. Even a look and behaviour of an owner of a visit card should be combined to its design. Sometimes the devil is in the details like different types, no consitiency in using colours or presenting a logotype.

Information

Clear and easy to read which gives an answer to question who is he / she and what she / he does. A standard minimum information is name, surname, job and contact info ( phone, mail), however  in some cases even name and skype contact is enough. Only a receiver matters and what information is important for him / her, this piece of it should be there. Let’s be careful what information we choose and let’s try to not have too many pieces of it included. If there is this standard minimum and constituency is kept, we can add different information taking into account a company’s needs ( address, nr VAT, a bank account, etc.). There is also another side of a business card which can be left as a white space for notes or can be used for different purposes, like  promoting company ( e.g. info about a product),a club ( a chart where a member of a club can write a date of another appointment) or an institution ( e.g. a social worker can add help lines’ numbers).

Many choices but one constituency!

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