I work as a PR specialist with people who are experts and who have been building their position in different markets. We work together on building a bridge which reaches their goals. Both my experience and my belief let me create 7 rules which are features of a good PR specialist to my mind.
What is this work about?
A PR specialist does not only focus on image, however it is usually the first step. His job is also about a strategic planning and identifying directions of client’s development. He is a guard of a consistent and authentic story of a person. His job is based on talks, consulting and using customer’s personal strenghts and unique features to create a successful and true story.
7 rules and happiness?
These 7 rules are not a must, but for me they are crucial features which describe the relation between PR specialist and his customer. Thanks to following these rules I sleep well and I wake up as a happy person. Every day I try my best to follow the 7 rules. They guarantee both a good job and life according to my rules. To others they offer a choice. I wish the people who work with me got their goals still feeling comfortable both in life and business.
You cannot see a good PR specialist. Image is so consistent and true that you even do not think that any PR person work on it. So, a PR specialist should be always in the shadow as he is not the main character of this story.
A Public Rrlations specialist never creates an image, but he works on decoding it and then he chooses PR instruments that will spread info about the person.
A good PR specialist listens to, supports, talks, but never he pushes to do anything. Decisions always belong to the customer. Such a PR specialist is the best guide in hard times and a good person to talk to every time.
A Public Relations specialist never chooses the speed of work, but he follows a natural pace of work of the person he cooperates with. More, he tries to slow down – festina lente– as decisions should be double checked and customer must be sure of them.
The priority is building the bridge which will connect the person with their goal. So a PR specialist with the customer work together on planning, building, developing this bridge and this is a long term task. A PR specialist is not a slave (who follows orders), but a partner, a guide and a mentor – it depends on a situation.
I work with people whom I like, respect and admire, because at this work involvement is a must and it is not because of professionalism ( which is not enough in this case), but because of an emotional bond which lets for understanding, being close and developing an unique relation based on trust.
I do not want a person/ customer depend on me and my services. My aim is to let them manage with their image and PR activities themselves. I try to teach how to go fishing and enjoy it, instead on serving ready fish meals.
Profreader: Marta Korsak.business, communication, personalbranding, PR, publicrelations, relation